Furnita is a contemporary furniture retailer with a showroom in Istanbul Modoko. The brand offers furniture for living room, dining room, bedroom, workspace, and outdoor; aiming for both online sales and qualified store visits.

The need was not a marketplace or a decoration blog; it was to establish the digital showcase of a serious, established furniture store. While product photos, room images, and material texture took the stage, the interface needed to remain calm. Customers should be able to buy a side table online but choose a sofa in-store. Large furniture shopping should feel secure and well-thought-out.

Project goals

Make the catalog easily navigable through category, room, collection, and material. Keep color, fabric, and size selection clear on the product card. Make delivery and stock information part of the purchasing decision. Connect online discovery to the Modoko showroom experience. Bring campaign, new season, and collection narratives to the showcase.

Solution

We centered the brand's warm, calm, and product-focused character. The cream background, ink typography, and clay color accent pull the interface back; the color is given by product and room photos. Discovery progresses through room and collection, each narrative turns into a purchasable product. Cart, payment, favorites, and account steps were designed in the same language. Catalog, collection, room, material, price, and campaign texts were left to be managed via CMS; showcase, product, and store contents can be updated by the content team post-launch.